Academia & EdTech
2019 – Present
Associate Professor & AI Integrator
TecMilenio University • Juárez, MX
- Instructed undergraduate and graduate students across Mechatronics, Industrial, and Software Engineering disciplines by delivering state-aligned curriculum in Robotics, PLC programming, Industrial Networks, Artificial Intelligence (AI), and AWS Cloud computing.
- Mitigated cognitive overload for neurodivergent student profiles (e.g., ADHD, Dyspraxia, Autism) utilizing a Duolingo-style micro-learning strategy[cite: 19].
- Executed the Successive Approximation Model (SAM) to integrate behavioral retention mechanics, including daily streaks and experience points.
- Accelerated student mastery of complex mechanical systems by utilizing AI-assisted rapid prototyping to program interactive Python and Streamlit engineering simulators.
- Enhanced diagnostic accuracy of student competencies by programming automated, interactive quizzes that evaluate performance against the Marzano taxonomy and generate dynamic, automated PDF certification reports utilizing FPDF, Matplotlib, and Numpy.
2018 – 2019
Research Assistant
University of Calgary, Robotarium Lab • Calgary, Canada
- Authored a Master's thesis titled "Adaptative sliding mode controller for trajectory planning accuracy in mobile manipulators" under the supervision of Dr. Alejandro Ramirez-Serrano[cite: 28].
- Improved trajectory planning and safe pathing for Unmanned Autonomous Manipulation (UAM) systems by developing an adaptative sliding mode controller that implements location awareness comparisons to mitigate collision risk and position oscillation[cite: 28].
- Delivered technical electronics instruction and presented applied robotics research (MATLAB/Simulink, ROS) to the Department of Mechanical Engineering.
Engineering Jobs
2022 – 2023
Design Release Engineer (STLA Large / Jeep 4xe)
Stellantis • CDMX, México
- Directed the component release cycle for the BEV-native STLA Large platform (Jeep, Maserati, Alfa Romeo) and ICE variants by maintaining Design Verification Plan and Report (DVP&R) documentation and release workflows within the Teamcenter PLM system.
- Mitigated thermal runaway risks in electric vehicles by conceptualizing and validating the manufacturing feasibility of a novel battery fire-extinguishing conduit system accessible via the wheel assembly, a safety architecture subsequently integrated across the STLA platform.
- Advanced safety-focused wiring harness assemblies (batteries, doors, front/rear lamps) and structural hardware (toe hooks, ICE fuel tanks) from prototyping to production validation by conducting rigorous BOM management and cost-reduction analyses.
- Ensured strict adherence to corporate development standards by tracking issue resolution progress and delivering monthly KPI dashboards and vehicle development performance reports to global stakeholders.
2021
Staff Resident Engineer
Adient • Juárez, México
- Accelerated the resolution of critical manufacturing bottlenecks across all Juárez plants by piloting and acting as System Owner for a new JIRA-based Engineering Change tracking system.
- Secured highly profitable new business contracts by partnering directly with the commercial team to provide technical plant feasibility assessments, successfully acquiring an advanced out-of-the-box embroidering and stamping project for the Nissan/Infiniti program.
- Bridged engineering alignment between OEM clients (BMW, Nissan) and the manufacturing plant for Complete Seating Systems and Advanced Trim by spearheading Lean Manufacturing initiatives (Kaizen, A3, A4) to optimize Just-in-Time assembly lines.
- Standardized cross-site operations and onboarding by delivering global technical training sessions to incoming Resident Engineers, covering the new JIRA system, Siemens NX, advanced GD&T, and Teamcenter.
- Negotiated feasible engineering changes for advanced automotive interiors—including UltraThin, ComfortThin, and ModuTec technologies—by leading Simultaneous Development Team (SDT) meetings and conducting risk-based process efficiency tracking.
2020
Industrial Test & Validation Engineer
Aptiv • Juárez, México
- Validated automotive cluster systems by executing functional black-box hardware testing and ensuring strict Automotive SPICE (ASPICE) and ISO 26262 documentation compliance.
2018
Design Release Engineer
Lear Corporation • Juárez, México
- Accelerated the release of automotive E-Systems—including high-current connectors, terminals, and engineered plastic routing components—by managing Engineering Change Requests and Notices (CR/CN) directly with General Motors (GM).
- Ensured 100% compliance with OEM PPAP requirements by guiding junior engineers through GD&T CAD audits, leading product development team (PDT) meetings, and executing Kaizen cost-saving initiatives.
2016 – 2018
Mechanical Design Engineer
Delphi Technologies MTC • Juárez, México
- Optimized manufacturing feasibility for industry-standard Oxygen Sensors, Fuel Pump Module Assemblies, and Air Charge Temperature Sensors (ACTS) by executing 3D modeling and conducting MoldFlow and CAE Ansys Workbench analyses under ASME Y14.5 standards.
- Significantly reduced engineering lead times by executing a Six Sigma Green Belt-certified project that automated tolerance stack-up workflows within the Teamcenter PLM environment[cite: 20].
Entrepreneurship
2019 – Present
Agency Director & Founder
RobFrancoMedia / RobFranco GO
- Scaled a multi-platform digital media brand to a 7.3M+ weekly reach and 154,000+ YouTube subscribers by executing SEO analytics, cross-platform publishing strategy (YouTube, TikTok, Facebook), and community building campaigns.
- Secured and executed official brand integrations and real-time event coverage by leveraging influencer relations and sponsorship negotiation directly with global corporations, including Niantic Labs, The Pokémon Company International, and 7-Eleven.
- Directed the full creative pipeline for 100+ long-form videos and high-converting short-form content utilizing video production, creative direction, and audience analytics.
2016 – 2018
Operations Manager & Founder
Jealous Cosmetics
- Directed end-to-end international procurement by sourcing high-demand retail inventory from US suppliers (ULTA, Sephora in El Paso, TX) and managing the importation, transportation, and distribution logistics into Ciudad Juárez, Mexico.
- Drove the business to sustained profitability and a successful corporate acquisition by executing full-cycle accounting, overseeing P&L (Profit & Loss), maintaining balance sheets, and developing accurate revenue projections.
- Scaled B2C sales and brand visibility by deploying digital marketing campaigns across social media alongside local brand activations and strategic material sponsorships for regional makeup artists.